dELiA*s was IT in the 90s & 2000s. So much so, that it’s made a comeback and is living on through a dELiA*s collection at Dolls Kill that is the literal definition of vibe.
Despite it’s mini comeback, the actual storefront (and catalog) are no more (RIP). But the legacy of each of these things has left manyyyy memories of our tween-and-teendom obsessions, particularly our love for sPeAkInG iN MiXeD cApS. Here are 14 reasons we looooved dELiA*s in the 90s & 2000s—and why we miss shopping there and getting the catalog in our mailboxes!
1. You wanted to be this girl
Or at least wanted that vest…which was so much cooler than what Free People sells today.
2. You were too old for Limited Too (RIP) but you still wanted to be trendy
It was the perfect mix of tween and teen, and 100% badass.
3. Every item was named after a girl just like you!
Did they use the list of most popular girls’ names between the years of 2006-2014?) and yet, despite the most unique names, you were dumbfounded to find out your name was used for a pair of baby blue bootcut mid-rise jeans.
4. The Delia*s Catalog!!!
When the dELiA*s catalogue came in the mail, you did everything in your power to ignore your homework and dog ear everything you wanted for the upcoming season. What better way to spend the afternoon after school than flipping through deliA’s with a Fruit By The Foot?
5. When you wanted to place your order, you had to *fill out an order form*
6. Limited Too introduced us to graphic tees, but dELiA*s expanded on the selection
It took up four whole pages in the catalog!
7. The brand introduced us to printed henleys, flannel sheets with clouds on them and square-cut necklines
8. Paul Frank PJs
The sleepwear of camp girls everywhere.
9. Flower Power accessories to the max
10. The retailer was the best place to find a dress for the middle school dance.
And prom, I guess
11. There is no other brand that would use an *asterisk* rather than an apostrophe. It was just that much cooler.
12. Glitter pots and blue lipstick
If you wanted to rebel from tweenage angst, dELiA*s had you covered.
13. In the early ’00s, deliA*s introduced pop culture on the first two and last two pages of the catalog
So with your parents’ permission (or not…), you could go online and read all about O-Town’s new song or take quizzes on how to get your crush to like you.
14. If camo shorts and floral sleeveless button-ups existed today, you’d totally still wear them on a daily basis
