What does a content strategist, digital content manager, engagement coordinator and an interactive media associate have in common? They all strategize, create campaigns, manage ad budgets, create content and interact with fans on social media. Want to tweet, post pics and comment on pages and get paid to do it? It is crucial to demonstrate your capabilities in the Twitterverse and brag about your Klout on a personal level if you want to do it on behalf of someone or something else. That being said, here is my personal guide on using your social media “status” to land a social-media centric job. Future doctors, lawyers, accountants can probably stop reading here.
- Simply “stalking” a potential employer’s openings? Submitting a resume? Going for an interview? Make sure you like, follow and maybe leave a simple comment on the company’s pages ESPECIALLY if the position has even an ounce to do with social media. Shows initiative and that you know at least the basics of social media. You’d be surprised at how many people don’t know how to like a page.
- Make sure your accounts are active (with appropriate content.) Don’t want your current or potential employer or employees to know what you were up to in college or up to last Friday after work? Control yourself and resist the urge to post. You don’t need to brag about how skimpy you dressed, all the girls you were macking on at the bar or the number of shots you had on St. Patrick’s Day just for the simple pleasure of a few likes from friends. Could cost you in the long haul.
- Blend and merge the personal/business worlds on your accounts. Your social media accounts should blend your personal style, opinions and humor along with sharing, following and liking industry trends and articles. Make your profiles multi-faceted just like your personality. No need for multi accounts, unless you have multiple-personalities that is…
- Be creative. In any industry that employs creativity build your social media platforms into your resume and ensure your cross-promote your presence on LinkedIn, Facebook, Instagram, Twitter, etc. Use fun photos and live tweet during shows and events (Oscars, Super Bowl etc.)
- Contact those in charge. Use Twitter and LinkedIn to tweet and message employees and companies directly. Often times job apps are online, you press send and it seems to vanish into a black hole of nothingness. What’s the harm in tweeting the HR director, company’s handle or finding the CEO on LinkedIn and dropping them a line. #HireMe