Words like “eco-friendly” and “sustainable” have been a hot topic over the past year, but what does that really mean? And do we need to adopt this lifestyle?

For the purpose of this post, we’re going to focus on sustainable fashion. Basically, instead of using harsh chemicals on an H&M shirt, a material like bamboo or soy would be used to produce the item–it’s these materials that reduce the environment’s carbon footprint.

Shailene Woodley recently revealed in an interview that she uses clay as toothpaste. Now, I wouldn’t go as far as using the stuff I made coil pots in 4th grade on my pearly whites, but if that’s your style, more power to you.

Many fashion and beauty brands are taking note of the impact of the ecological industry, which can make shopping for said lifestyle difficult. And with Earth Day tomorrow, we’ve given you a head start with these 5 brands and picks under $100:

kamik flora boots

Kamik “Flora” Rain Boots, $62.99, Zappos.com

April showers are still here, and these boots are made of 100% recyclable materials AND waterproof–definitely worth it.

matt and nat crossbody

Matt and Nat “GIL” crossbody, $98, Mattandnat.com

Vegan leather and a 100% recycled nylon interior, and comes in five colors.

hm sweater       hm top      hm skirt

H&M Knit Sweater, $34.95, Lyocell Top, $17.95, Organic Cotton Skirt, $49.95, Hm.com

All part of the H&M Conscious Collection.

threads 4 thought dress                                 threads 4 thought dress

Threads 4 Thought “Paula” Dress, $48, and “Hudson” Dress, $66  Begoodclothes.com

Dresses made with 60% organic cotton and 40% modal.

asos bracelet                         asos necklace

ASOS Green Room People Tree Love Heart Bracelet, $16.93, and Crescent Statement Necklace, $42.33, Asos.com

Jewelry made from 100% brass, the brand supports locally made designs and organic cotton farming practices.



Hannah Gettleman is a bubbly twenty-something living in Chicago. She graduated in 2012 from the University of Illinois at Urbana-Champaign with a degree in Journalism. Don't tell her that print is dying--she's already made the switch to public relations. As a Midwest girl, winter happens approximately 80% of the year, so she knows a thing or two about a good pair of snow boots. She lives for summer weather (even though she can never tan), Boy Meets World reruns, and an unhealthy addiction to dark chocolate and online shopping. She's a die-hard Chicago sports fan, even though she's well aware the Cubs always end up in last place every year.

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