Essena O’Neill, an 18-year-old “Instagram celebrity” from Australia, quit social media yesterday. In an attempt to make a change, she created a website “Let’s Be Game Changers” and changed captions on her existing photos to “REAL captions” showcasing what actually went down when she took each picture and why they shouldn’t be inspiration to other girls.

In other words, Essena O’Neill is a badass bitch.

I started my blog as a personal outlet to talk about myself and my interests. Now, four years later, I am by no means an “Internet celebrity.” However, the goal that is to become an Internet celebrity has certainly taken a hold on my website and my writing and my life. I write not for myself, but for you. I write more often about what I think you want to hear, and not what I’m actually thinking. I write about topics deemed trending by social media networks and not always topics that I find interesting.

I care more about how many likes my posts get than I do about how many compliments I receive in real life. Recently, I’ve had more than one person say to me, “I loved your last article!” and my response hasn’t been thank you… It’s been “Can you like it on Facebook?”

Over the past year, my happiness has turned into a result of pageviews and post likes, and when the pageviews and post likes aren’t there, I go into a state of depression.

A couple months ago, I had posts receiving upwards of a million views (sometimes more). I was on such a high, and I upped my expectations of every post I put out there because of it. Unfortunately, the pageviews soon starting declining, and as an effect, my mood did too. Because I was too busy to dedicate my entire life to the cause that is reaching Internet-celebrity status, I stopped socializing just to work on getting my social media recognition back to where it was. Nothing was working though.

I felt like a celebrity who had their five minutes of fame and now time was up. A couple good songs or a couple good movies, and they just can’t seem to get another hit. That must suck. That must really suck.

I wasn’t a celebrity though. I wasn’t a movie star. Or a singer. I was an average twenty-something girl working full-time and running a blog in her spare time. So why was I letting something I did for fun on the side control so much of my life?

I had to stop.

And I’m still trying to stop.

Seeing Essena’s mission to make a change on social media has inspired me even more so to stop. I need to stop writing about what I think people want to read, and I need to write what I would want to read. I need to stop caring so much about pageviews. I need to stop letting the number of likes I get on a post define me. I just need to do what I love and most importantly – I need to be happy.

Being average is fine. Being average is relatable. Being relatable is real. And people like real, or at least they used to.

This is why I stand with Essena. Not for the same exact reasons, but for more reasons. There is more to the problem with social media than just what Essena is speaking out about. Let’s stop letting the Internet dictate what we like, what we talk about, and how we feel. Let’s find ourselves again and get our own interests back. It will be better for our personalities — and maybe even my writing. Who knows.


Hi I’m Sam. I made this website in 2011 and it’s still here! I'm the author of the humorous self-help book AVERAGE IS THE NEW AWESOME. I like pizza, French fries, barre, spin, more pizza, more French fries, and buying clothes. Follow me on twitter & Instagram at @samanthamatt1... and on this site's meme account on IG at @averagepeopleproblems. OKAY GREAT THANKS BYE.

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