Betty White

What does a content strategist, digital content manager, engagement coordinator and an interactive media associate have in common? They all strategize, create campaigns, manage ad budgets, create content and interact with fans on social media. Want to tweet, post pics and comment on pages and get paid to do it? It is crucial to demonstrate your capabilities in the Twitterverse and brag about your Klout on a personal level if you want to do it on behalf of someone or something else. That being said, here is my personal guide on using your social media “status” to land a social-media centric job. Future doctors, lawyers, accountants can probably stop reading here.

  1. Simply “stalking” a potential employer’s openings? Submitting a resume? Going for an interview? Make sure you like, follow and maybe leave a simple comment on the company’s pages ESPECIALLY if the position has even an ounce to do with social media. Shows initiative and that you know at least the basics of social media. You’d be surprised at how many people don’t know how to like a page.
  2. Make sure your accounts are active (with appropriate content.) Don’t want your current or potential employer or employees to know what you were up to in college or up to last Friday after work? Control yourself and resist the urge to post. You don’t need to brag about how skimpy you dressed, all the girls you were macking on at the bar or the number of shots you had on St. Patrick’s Day just for the simple pleasure of a few likes from friends. Could cost you in the long haul.
  3. Blend and merge the personal/business worlds on your accounts. Your social media accounts should blend your personal style, opinions and humor along with sharing, following and liking industry trends and articles. Make your profiles multi-faceted just like your personality. No need for multi accounts, unless you have multiple-personalities that is…
  4. Be creative. In any industry that employs creativity build your social media platforms into your resume and ensure your cross-promote your presence on LinkedIn, Facebook, Instagram, Twitter, etc. Use fun photos and live tweet during shows and events (Oscars, Super Bowl etc.)
  5. Contact those in charge. Use Twitter and LinkedIn to tweet and message employees and companies directly. Often times job apps are online, you press send and it seems to vanish into a black hole of nothingness. What’s the harm in tweeting the HR director, company’s handle or finding the CEO on LinkedIn and dropping them a line. #HireMe

Alex is twenty-four years young and still lives at home with the fam in South FL. She graduated in 2012 from Furman University (yes, she has a shirt with the initials F.U. that makes her feel a little badass) where she graduated Cum Laude in Communication Studies and played DI softball. She still wants to relive her college days of competition and now plays on a co-ed slowpitch team where she is the youngest player. When she’s not working on social media for clients (yes she gets paid to hangout on Facebook and tweet) you can find her at the gym, shopping on her iPad, playing with Maxi or binge watching Mad Men and Walking Dead or the Cooking Channel and attempting new recipes. Key word attempting. She would pick Dunkin Donuts’ coffee over Starbucks and is always early to everything by at least ten minutes. Follow her on Twitter @bmoney2790.


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  2. I’ve ventured into going the extra step on social media and have seen the good – “We’re interested in hiring you” – and bad – “Don’t contact me again.” Some people think it’s cool, for others it’s a nuisance and off-putting.

    The lesson here is don’t be discouraged if you receive a negative response your first time. Evaluate what you said and learn to think about it from the employer’s perspective to put out the most appealing message you can.

  3. Alex Bimonte Reply

    Agreed. There is always a fine line between being a persistent go-getter and being annoying and obnoxious. Such is life. You have to read the situation and the company culture but you’ll never know if you don’t try. You miss 100% of the shots you never take.

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